New Year, Original Content
Yahoo! and Electus’ Ben Silverman announce new content, ad delivery concept
Three words: Content, content, content.
Over the past decade, cable TV has experienced tremendous growth because of its ability to develop programming for very specific audiences, telling the stories that those audiences love to hear. At the same time, it has provided opportunities for advertisers to reach their core audiences, telling the stories that advertisers need to tell.
Like cable, online today is poised to do just the same, and more. Yet, despite the targeted programming capabilities available, online publishers and advertisers have yet to take full advantage of the medium in terms of content development. That’s where today’s announcement comes in.
Yahoo! has just announced a partnership with Electus, a new venture headed by Ben Silverman, former co-chair at NBC Entertainment and Universal Media Studios, who has been involved with such hit shows as “30 Rock,” “Late Night With Jimmy Fallon,” “Saturday Night Live,” “The Biggest Loser,” “Celebrity Apprentice” and “The Office.” This guy knows how to tell a story.
The Yahoo!-Electus partnership is all about producing original programming, as well as giving advertisers new opportunities to integrate their brand messages—their stories—into the next generation of online programming.
We look forward to working with Ben and Electus, and getting your messages and stories out.
—The Team