Ad News and Views from around the Web
Beatin’ the Street; too much information (maybe); what social media’s good for; SEO’s bad rap
Yahoooooooooooo!
Not to brag or anything, but we opened up a can of you-know-what on Wall Street yesterday, beating all expectations, says Kara Swisher.
Inundated by consumer data?
Heck, who isn’t? But as this piece by John Nardone over at iMedia Connection explains, it’s possible to tame the data beast. It’s not a question of storage and computing power, says Nardone. Rather, “the challenge is identifying and leveraging what is relevant to your campaign from what is dross.” You might want to don your propeller beanie for this one.
Social media: What is it good for?
Adam Singer, writing for TopRank’s Online Marketing Blog, cites ten ways to make social media work for your company. Among the less-than-obvious benefits: Building your “tribe;” SEO; listening to your stakeholders and attracting top talent to your company.
Is SEO a whipping boy?
The online world abounds in SEO advice and advisors. How do you get your page in a top slot? It’s a fair question. TopRank’s Lee Odden takes on the SEO’s negative connotations with his typical aplomb. And, wonders Search Engine Land’s Aaron Bradley, if you’re gonna do SEO, is it better to do it in-house, or contract it out?
— Michael Mattis