Cirrous Marketing

Yahoo’s March Madness hoop dreams; recession brand lessons; data’s not everything; 2010 looking up, and more
Calling all bracketologists
March brings with it green beer, spring flowers and, of course, three weeks of hoops hysteria in the form of the NCAA college basketball tournament. This year’s Yahoo! Sports March Madness line-up is stronger than ever, beginning with [...]

Case Study: Affiliate marketer profits by fully leveraging the targeting tools of Sponsored Search
Self-proclaimed “retired computer geek” Don Tuttle is a man who’s always tried to stay ahead of the curve when it comes to making money online. His current line of work, commonly known as affiliate marketing, involves using search advertising to send traffic [...]

David Pann talks about customer migration and continuing search innovation
How will the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann, VP and general manager of search advertising, told WebProNews Video that the deal is “a win for advertisers with a single buy getting access to more inventory, it’s a win for consumers [...]

Trends and tips from the smartest minds in advertising
This week, your indefatigable Yahoo! Advertising correspondents went on a field trip to the 4A’s “Transformation 2010” conference in San Francisco. (Those 4A’s stand for the American Association of Advertising Agencies.) While there, we did old the meet and greet, tweeted, and posted to Facebook our take-aways [...]

Yahoo! Search Marketing Desktop simplifies multiple campaign management
If you’re an advertiser running more than one campaign, you will probably welcome the new Yahoo! Search Marketing Desktop, a free offline tool that lets you spend less time on the tactical details of campaign management, and more on increasing your return-on-investment.
With Yahoo! Search Marketing Desktop, it now [...]

Segmenting segmentation; bad tech predictions; activity streams are the new black; consumers using online search for offline research, and more
What segmentation is right for you?
“There are three main types of segmentation,” says ClickZ’s Neil Mason. “Demographic segmentation, behavioral segmentation, and attitudinal segmentation. But which one is best? It really depends on what problem you’re trying [...]

“No one can do this as well as we can.”
In an informal conversation at the 4A’s conference, Yahoo! CEO Carol Bartz says that only Yahoo! can offer everything advertisers need for successful digital advertising: science, art and scale.

Cirrous.com : Yahoo

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Carol Bartz: What Yahoo! offers advertisers
Yahoo! can bring advertisers a combination of strengths that no one else can, Yahoo! CEO Carol Bartz said in a keynote speech at the 4A’s Transformation 2010 conference today, because only Yahoo! offers them three things: science, art and scale.
Carol, speaking to the advertising industry group in San Francisco, said, [...]

Attending the SMX confab in Santa Clara next week? Check out our line-up of speakers and panelists
It’s no secret that we Yahoos are big fans of Danny Sullivan—the smooth jazz of SEO—and his Search Marketing Expo conference series. Next week, March 2 to 4, SMX West convenes at the Santa Clara Convention Center in (where [...]

Yahoo! at San Francisco’s 4A conference
Did you ever see the 1950 classic “All About Eve?” In it, Bette Davis plies the classic line, “Fasten your seatbelts, it’s going to be a bumpy night!”
Well Sunday, Feb. 28 begins the 4A Conference at the Union Square Hilton in San Francisco. At this fab confab, advertising’s best will [...]