Cirrous Marketing

You’ll be ready for the expected October move of Yahoo! Search ad serving to adCenter
Last week, we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition [...]

What this means for you
Big news from the Yahoo! Search blog today—we’ve completed the work of transitioning certain back-end functions for Yahoo! Search over to the Microsoft platform.
So what does this mean for you? As we noted in an earlier post, if ranking well in organic search results is important to your business, here are three [...]

Organic transition beginning this week; paid search transition testing happening now
As we continue to work toward implementing the Yahoo! and Microsoft Search Alliance, we’ve reached some very significant milestones and wanted to share this important news with you.
Yahoo! organic search transition to begin
Later this week, we will begin the work of transitioning the back-end technology [...]

Meet top Yahoos at Search Engine Strategies, San Francisco, August 17–19
This is going to be fun.
Search Engine Strategies, the undisputed Lollapalooza of search marketing conferences, comes to San Francisco for the first time next week. Along with thousands of marketers and agency professionals with whom to network and schmooze, the conference offers opportunities to learn [...]

A mysterious stranger offers direction on geographical targeting
Editor’s Note: This is the last in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea to review this [...]

Adjust your ads and keywords for maximum results this shopping season
It might seem like summer just started, but, as always, consumer minds soon turn to what comes next. Before you know it, summer fun ends, and kids and adults alike have to prepare to go back to school.
Back-to-school is big
According to the National Retail Foundation’s [...]

The latest update on the search alliance, and what advertisers will be doing once the transition window opens
As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. [...]

Go wide—with a range of specific and general words and phrases
Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea [...]

Online spending up double digits; tweeting at Harvard Biz; hitting the Hispanic market; giggling for Yahoo!, and more
Online ad spending up
Here’s a little silver lining for agencies and publishers: Online ad spending will see double-digit growth, reaching $61.8 billion worldwide this year and $96.8 billion in 2014, according to an eMarketer report cited by AdWeek. [...]

It’s the wonder offer that works wonders for your sales
Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea to [...]