Cirrous Marketing

Attending the SMX confab in Santa Clara next week? Check out our line-up of speakers and panelists
It’s no secret that we Yahoos are big fans of Danny Sullivan—the smooth jazz of SEO—and his Search Marketing Expo conference series. Next week, March 2 to 4, SMX West convenes at the Santa Clara Convention Center in (where [...]

Yahoo! at San Francisco’s 4A conference
Did you ever see the 1950 classic “All About Eve?” In it, Bette Davis plies the classic line, “Fasten your seatbelts, it’s going to be a bumpy night!”
Well Sunday, Feb. 28 begins the 4A Conference at the Union Square Hilton in San Francisco. At this fab confab, advertising’s best will [...]

Keeping your list of blocked domains up-to-date
Some things are just plain messy. And unlike the savvy behind keeping previous W-2s neatly filed and probably the sanity behind saving—even electronically—old credit card statements for at least some time, there’s less to be said for clutter.
Desks strewn with random bits of paper and neon-colored post-it notes taped [...]

Keeping your list of blocked domains up-to-date
Some things are just plain messy. And unlike the savvy behind keeping previous W-2s neatly filed and probably the sanity behind saving—even electronically—old credit card statements for at least some time, there’s less to be said for clutter.
Desks strewn with random bits of paper and neon-colored post-it notes taped [...]

Yahoo! attracts largest online Olympic audience, Feb. 8 to 14
Whether it’s figure skating, freestyle skiing , snowboarding, hockey, or this year’s big game, curling, Winter Olympics fans are turning online in record numbers. And Yahoo!—the single most visited site for the Winter Olympics—is winning the gold in terms of unique visitors.
Yahoo’s Olympics site attracted 9.3 [...]

Yaho0! and Twitter team up; advertising is good; ad groups 101; Yahoo’s head of search on the Microsoft alliance, and more
Yahoo! gets all Twitterpated
Last night we announced a new partnership with Twitter that integrates Twitter’s real-time social experiences with Yahoo’s global network of more than 600 million users. Together with the recently announced Facebook integration, [...]

Case Study: Digital media agency Sitewire wields the Yahoo! Search Marketing Desktop Tool to cut its campaign management workload by a factor of ten
In the decade or so since its invention, untold numbers of businesses large and small have taken advantage of pay-per click advertising to generate more website visits and sales. Unfortunately, these companies [...]

Yahoo’s Scott Burke answers your questions
It’s a pretty common question among online advertisers: How do I use all the marketing metrics I’m inundated with? In an article posted yesterday on Ad Age, Scott Burke, our VP of engineering, user data and analytics, tackles that question with some pretty detailed answers, and talks about what’s important [...]

Easy ways to determine if search engines can find your site
If search engines can’t find your site, it may as well be the Invisible Man. Search engines like Yahoo!, Google, Bing and others are often a primary source of traffic and determine your ranking. Unfortunately, publishing your files to the Internet does not guarantee that the search [...]

Easy ways to determine if search engines can find your site
If search engines can’t find your site, it may as well be the Invisible Man. Search engines like Yahoo!, Google, Bing and others are often a primary source of traffic and determine your ranking. Unfortunately, publishing your files to the Internet does not guarantee that the search [...]