Cirrous Marketing

Quantifiable creative; blogging enhances SEO; search surges; kids more plugged in than ever; celebrating Guy Day, and more
Three simple steps to better creative
Let’s face it, a lot of agency creatives like to blather on about “inspiration” and the “creative process.” But, says iMedia Connection blogger, Robert Boman, (who is also Javelin’s Interactive Creative Director), “Marketing [...]

Network distribution and import campaigns features give greater control over your campaigns
We resolved to deliver to our Sponsored Search advertisers two great new features in the new year: network distribution control and an import campaigns tool. These items may have been on your wish list for a long time, and as of today, the wait [...]

Yahoo! rings in 2010 with search advertising enhancements that deliver
Last fall, I answered the question “Does search still matter to Yahoo!” with a definitive YES.  But words only go so far, which is why Yahoo! is rolling out new search enhancements for users and advertisers.
All about control
Next week, we’ll update our Sponsored Search product with [...]

Using the ADR and blocked domains to your advantage
Back in the day, family road trips were incomplete without maps. Actual, paper maps. The kind that were supposed to fold neatly into a rectangle when not in use, though in most cases, probably ended up crumpled on the floorboard or dash of the sedan.
Luckily for most [...]

Yahoo! and Electus’ Ben Silverman announce new content, ad delivery concept
Three words: Content, content, content.
Over the past decade, cable TV has experienced tremendous growth because of its ability to develop programming for very specific audiences, telling the stories that those audiences love to hear. At the same time, it has provided opportunities for advertisers to [...]

The top 7 how-to’s of 2009
Well, it’s not quite like “Dear Abby,” but last year’s how-to posts from the Yahoo! Search Marketing blog and the Yahoo! Advertising blog are the next best thing. In the last year of the “aughts,” we tried to help show you the way to more effective Sponsored Search, and more [...]

What can you do with a Yahoo! display ad? More than just display, for starters

Whether video, Web or mobile, Yahoo! display ads are rocking the house down, branding your products, sending the messages you want and getting the ROI you want, as this video shows. Enjoy, and happy new year!
—The Team
Cirrous.com : Yahoo

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