Cirrous Marketing

Barbie, Hannah and Dora trump the Easy Bake Oven
The other day I was on an elevator with three women who were discussing the toys their children wanted for the holidays. One woman expressed concern that her daughter wanted an iPod Touch, and said “a two-hundred dollar electronic item for an eight-year-old girl? Whatever happened to [...]

Video games, Legos and Transformers lead the way
With the holidays as close as they are, anyone still shopping for toys is either a great parent or a glutton for punishment. If you’re finding yourself in this conundrum, you might like to get an idea of the top toys for boys this season, according to the [...]

Video game console and game sales are through the roof again this year
When it comes to holiday gifts, video games have been at the top of many people’s wish lists since Pac-Man first started gobbling power pellets in the early 1980s. As gaming technology has grown, so has the demand for the systems, games and [...]

As expected, consumers are tightening their budgets and looking hard for good deals
Though 2009 wasn’t the financial nightmare that many predicted it would be, there’s no denying that it hasn’t exactly been a pleasant night’s sleep, either. And while many pundits predict it’s nearing an end, the recession has changed the consumer landscape and forced [...]

The who, what, where and how of green targeting
There’s no doubt that “going green” has reached far beyond a trend to become a lifestyle standard on Main Street. People are now demanding the supply of not just environmentally friendly products, but companies who walk their talk.
Whether you are new to the idea of green products [...]

Online spending during the early part of the holiday shopping season is strongest ever
Brick-and-mortar stores weren’t the only recipients of consumer love, as the holiday season kicked off with Black Friday and Cyber Monday following Thanksgiving. Even before Cyber Monday (the biggest online shopping day of the year) actually began, shoppers were heading online to [...]

“You In?” program encourages acts of good during the holiday season
Bob Hope once said, “If you haven’t any charity in your heart, you have the worst kind of heart trouble.”
Truer words were seldom spoken. At Yahoo!, we strive not only to not be evil, we want to do a little good. That’s why, during this [...]

An Announcement from Right Media
Right Media will discontinue supporting the Direct Media Exchange (DMX)—our self-serve platform for small publishers looking to monetize their sites. The DMX site will serve ads through Jan. 31t and DMX participants can access their reports through March 1.
For more on this anncouncement, see the full post on the Right Media [...]

Yahoo!-Facebook deal makes 2010 even more promising for users and advertisers
We have good news to share with everyone who uses Yahoo! and Facebook—in the first half of 2010 we will open the door between two of the Internet’s largest online communities.
This is a natural partnership—52% of Yahoo! users visit Facebook and 84% of Facebook users [...]

Tweet your fave raves for the past year with Yahoo!
By all accounts, 2009 was pretty rough year: economic meltdowns, persistent war, piracy on the high seas, fires and floods. You name it, we endured it.
But not all the news was bad. This year saw a new world land speed record for a steam-powered car; America’s [...]