Cirrous Marketing

What was buzzing at this week’s mega-event? Here are comments from the conference-goers Couldn’t make it to Internet Week New York?  Feeling left out?  We’ve been there. That’s why we roamed the event and asked conference-goers to tell us what they’ll remember most about their trip to this Web wonderland. Check out what they had [...]
Cirrous.com : Yahoo

Opinions on headline and breastfeeding photo range from “relevant” to “reckless” The mission of a magazine cover is to jump out of the crowded newsstand and instantly grab your heart, mind or gut with just a photo and a headline. Well, it’s mission uber-accomplished for the May 10 issue of Time Magazine, which promoted a [...]
Cirrous.com : Yahoo

Marisa Wong of 360i and Mike Murphy of Digitas are going to Cannes! The points have been tallied and the judges have made their decisions—Marisa Wong of 360i in New York and Mike Murphy of Digitas in Chicago are winners of the 2012 Yahoo! Young Media Stars competition. Marisa and Mike will join us at [...]
Cirrous.com : Yahoo

Sales are growing for TVs that connect to the Web, and that’s opening new, fresh and innovative ways for advertisers to engage consumers Consumers are entering a new era of TV-watching behavior, marked by an increasing desire to consume TV and Internet content at the same time, according to a new Yahoo! study. It’s a [...]
Cirrous.com : Yahoo

Senior industry analyst says marketers are “awash in more data than ever before” Big data has been on the mind of Joanna O’Connell, senior analyst at Forrester, a lot lately. On Monday, she moderated “Big Data, Big Solutions,” an industry panel sponsored by Yahoo! featuring senior leaders from Acxiom, Citibank, Digitas, Neo@Ogilvy and Yahoo!. Later, [...]
Cirrous.com : Yahoo

Yahoo! EVP of Americas says Genome was “absolutely designed” to meet advertisers’ requests Rich Riley, Yahoo!’s new EVP of the Americas, kicked off Internet Week New York yesterday with a major new product announcement—Genome from Yahoo!, a new audience buying solution that brings together comprehensive data, industry-leading analytics and premium inventory to help marketers reach [...]
Cirrous.com : Yahoo

Announcement came during Yahoo!’s “Big Data, Big Solutions” session at Internet Week, keynoted by Billy Beane of “Moneyball” fame, followed by industry panel discussion featuring speakers from Digitas, Neo@Ogilvy, Citibank, Axciom and others Big data—and how to analyze and leverage it—was a recurring theme running through Yahoo!’s “Big Data, Big Solutions” session this morning on [...]
Cirrous.com : Yahoo

Editor’s Note: The Yahoo! Advertising blog recently asked several agency leaders one question: “What are some key trends you’re seeing in political advertising this election season?” Here is the response from Angela Riley, Strategy Director for Wolff Olins, who talks about what brands and politicians can learn from each other to better engage consumers—and constituents. [...]
Cirrous.com : Yahoo

Con sonar! Universal Pictures has deployed a fleet to bombard the Yahoo! homepage with a slick, cinematic custom takeover for its new summer tentpole film “Battleship” “You sunk my battleship!” The ubiquitous phrase from the popular board game has taken on new meaning in Universal’s film of the same name. Loosely inspired by the game [...]
Cirrous.com : Yahoo

Fans watching final episodes can win vacation getaway in “second-screen” sweepstakes Most of us watch TV while using our smartphones and tablets at the same time. ABC, Lexus and Yahoo! are leveraging that trend to engage fans of the TV drama “Revenge” in a new way—the industry’s first “second-screen” sweepstakes that rewards viewers of the [...]
Cirrous.com : Yahoo